Vijaya Sarathy

UX/UI Architect & Designer · 19+ years

I design clarity into complex systems.

Enterprise products for banking, telecom and hospitality, from user research to scalable design systems.

  1. 01 Understand Gather requirements; listen to where people get stuck.
  2. 02 Structure Map the journey before the screens.
  3. 03 Design Turn the journey into an interface on a reusable system.
  4. 04 Deliver Prototype, test with users, iterate, then ship with engineering.
From user frustrations to a tested product A line drawing in four stages. Speech bubbles with user frustrations float on the page. They become five sticky notes forming a user journey (search, review, verify, decide, confirm) with a line showing how the user feels, dipping at verify. The notes turn into the panels of an interface. Finally the interface sits between two faded prototype screens, an iterate loop arcs above them, and a tap on the record button fills it with colour.
Scroll From user frustrations to a tested, confident decision.

Selected work. Three stories.

Private · one password unlocks all three

01Banking Banking & Financial Services AI reads. Analysts decide. 0 → 1Rapid prototype, designed on Salt 02Telecom Telecommunications · Provisioning From 2 days to under 1 hour per device. 90%faster provisioning 03Hospitality Hospitality · Booking Ten hotel brands. One booking system. 35%more booking conversions